Traders Daily – Nike Crushed by Kaepernick, but…


It’s fair to say Nike Inc. (NKE) isn’t having a good day.

In fact, shares are down $2.20, testing the 50-day moving average. All after the company named Colin Kaepernick as the 30th anniversary face of its “Just Do It” campaign. The hashtag #NikeBoycott followed, and quickly became the top trending topics on Twitter with users burning and ripping their Nike shoes and apparel.

“No doubt, [Nike’s] decision to feature Kaepernick prominently in its latest marking effort will spur significant d...

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